Tim Cook’s Leadership and Management Style: Building his Own Legacy at Apple




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Background Note

The history of Apple can be traced back to the mid-1970s, when three friends – Steve Jobs (Jobs), Ronald Wayne (Wayne), and Steve Wozniak (Wozniak) decided to start a business of making personal computers (PC). At that time, Jobs and Wayne worked for Atari and Wozniak was working at HP .

On April 1, 1976, Apple Computers was founded. Initially they assembled fifty personal computers (PC) in the garage of Jobs’ father. The PCs were custom-built for a local computer store, and were sold at US$ 666.66 per system. They named the system Apple I, and built another 200 PCs before working on the next version. On January 03, 1977, Apple was incorporated...

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